The new social factory has changed the way people relate to each other and to companies. They are no longer mere customers and they are not guided to purchase by anyone other than those they trust. Influencers play this role of powerful effects, but communicate in a new language and always evolving. Those who have remained out of this change are the companies that must make room locally and with reduced resources.
With ROUNDABOUT we support small and medium-sized enterprises in the dissemination of their business and values, taking care of those who, together with us, work to allow it: the Micro-Influencer.