https://www.roundabout.pro/en/blog Influencer marketing guides for brands: ROI, KPIs, UGC and IGC, marketing mix modeling. en https://www.roundabout.pro/blog/21-proven-techniques-for-food-influencer-marketing-success https://www.roundabout.pro/blog/21-proven-techniques-for-food-influencer-marketing-success To succeed with food influencers, start with micro-influencers, whose communities are smaller but highly engaged, and ask for useful content such as recipe demonstrations, educational content and honest reviews. UGC with a dedicated hashtag, seasonal promotions, cross-promotions and interactive formats like challenges, taste-testing panels and quizzes also work well. Finally, analyze the performance of every campaign and use that data to refine your strategy. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/best-practices-for-app-marketing-boosting-downloads-through-influencer-collaborations https://www.roundabout.pro/blog/best-practices-for-app-marketing-boosting-downloads-through-influencer-collaborations To boost app downloads with influencers, you need clear goals and creators whose audience matches your app's users. Familiarize creators with the app, involve them in reviews, demos, in-app events and challenges, and give them promo codes to track results. Long-term partnerships make the content more consistent and credible. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/best-practices-for-collaborating-with-instagram-travel-influencers https://www.roundabout.pro/blog/best-practices-for-collaborating-with-instagram-travel-influencers To collaborate well with Instagram travel influencers, choose creators who align with your brand, mix different audience sizes and give them creative freedom. The collaborations that work combine useful and authentic content: solutions to travel problems, live streams, local stories, contests, maps of favorite places and sustainable practices. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/hotel-influencers-elevating-your-hotels-brand-with-top-influencers https://www.roundabout.pro/blog/hotel-influencers-elevating-your-hotels-brand-with-top-influencers A hotel elevates its brand with influencers by choosing creators who match its image and target guests, inviting them to experience a stay, and agreeing on content and timing in advance. Giving creative freedom, personalizing the experience and highlighting what makes the property and its surroundings unique produces authentic content that boosts visibility and online reputation. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/maximize-ecommerce-success-a-guide-to-harnessing-personalization-techniques-and-loyalty-programs https://www.roundabout.pro/blog/maximize-ecommerce-success-a-guide-to-harnessing-personalization-techniques-and-loyalty-programs Growing an e-commerce business with personalization and loyalty starts with customer data: identity, preferences, behavior and feedback. That data powers tailored product recommendations and experiences, a clear return policy, and a tiered loyalty program with personalized incentives. Influencers amplify the effect, bringing new customers and unfiltered feedback. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/maximizing-holiday-marketing-with-influencer-campaigns https://www.roundabout.pro/blog/maximizing-holiday-marketing-with-influencer-campaigns To make the most of influencers over the holidays, start planning one to two months ahead and settle platforms, creators, budget and roles before launch. The classic tactics are takeovers, giveaways, sponsored content and gifting, adapted to each moment: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Christmas and the New Year. Gift guides, storytelling, challenges like the 12 Days of Christmas and unwrapping content keep engagement going all season. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/social-media-marketing-for-apps https://www.roundabout.pro/blog/social-media-marketing-for-apps Social media marketing for apps starts with your app's unique selling points, drawn from competitor analysis, user reviews and features. Then you choose the platforms where your audience spends its time, plan your content, and combine influencers, paid ads and App Store Optimization. The launch is driven by creator events, UGC contests, limited-time offers and countdown campaigns. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/top-9-mistakes-to-avoid-when-collaborating-with-luxury-travel-influencers https://www.roundabout.pro/blog/top-9-mistakes-to-avoid-when-collaborating-with-luxury-travel-influencers The most common mistakes are failing to offer exclusive experiences, choosing creators whose values clash with the brand, overselling, looking only at big names and overloading posts with hashtags. Then come ignoring UGC, cultural insensitivity, neglected SEO and the belief that luxury influencers only work with luxury brands. Avoiding them takes unique experiences, careful creator checks and content that tells your brand's story without feeling like a sales pitch. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/top-ecommerce-strategies-for-a-successful-2023-holiday-season https://www.roundabout.pro/blog/top-ecommerce-strategies-for-a-successful-2023-holiday-season A successful ecommerce holiday season starts early and gets the basics right: a mobile-friendly site, easy payment options, clearly showcased sales and a purchase path with as few clicks as possible. On top of that, five strategies work well: interactive social campaigns with influencers, virtual holiday events, native advertising, a more diverse influencer mix and video marketing. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/unlocking-black-friday-insights-for-the-upcoming-holiday-season https://www.roundabout.pro/blog/unlocking-black-friday-insights-for-the-upcoming-holiday-season Black Friday has become a largely online Cyber Weekend, which in 2026 runs from November 27 to November 30. For an influencer campaign, start three to four months ahead, because creators are in high demand during the holiday season. Trends to watch include augmented reality, subscription-style surprises, supply chain contingency plans and Millennial and Gen Z shoppers on Instagram and TikTok. Thu, 12 Oct 2023 00:00:00 GMT https://www.roundabout.pro/blog/how-ugc-and-igc-can-help-you-save-money https://www.roundabout.pro/blog/how-ugc-and-igc-can-help-you-save-money UGC and IGC help you save money because the same content, made by customers or creators, can be reused across social, advertising and product pages instead of producing new content for every channel. The saving comes from less production and from creative that is perceived as more authentic, provided you pick the right creators and settle usage rights from the start. Tue, 04 Jul 2023 00:00:00 GMT https://www.roundabout.pro/blog/content-production-ugc-igc-and-influencer-marketing-what-are-the-differences https://www.roundabout.pro/blog/content-production-ugc-igc-and-influencer-marketing-what-are-the-differences UGC (User Generated Content) is content about a brand created by people outside the company, customers or creators, even without a community, and often used on the brand's own channels. IGC (Influencer Generated Content) is a form of UGC made by influencers with a community and published on their own profile. Influencer marketing is the agreed campaign in which creators publish on their profiles and leverage their fanbase: UGC published only by the brand is not part of it. Thu, 15 Jun 2023 00:00:00 GMT https://www.roundabout.pro/blog/5-advanced-techniques-for-marketers-to-increase-b2b-sales-leads https://www.roundabout.pro/blog/5-advanced-techniques-for-marketers-to-increase-b2b-sales-leads Beyond email and cold calling, marketers can increase B2B sales leads by actively participating in the community, becoming thought leaders, generating online reviews, partnering with industry influencers and attending or organizing trade shows. Re-engaging former clients and running referral programs add to these techniques, and cost less than acquiring new leads. Thu, 01 Jun 2023 00:00:00 GMT https://www.roundabout.pro/blog/b2b-online-marketing-strategy-for-brands-authority https://www.roundabout.pro/blog/b2b-online-marketing-strategy-for-brands-authority A B2B online marketing strategy improves brand authority because it makes your brand more visible, credible and trustworthy to the many stakeholders involved in a purchase decision. You build it with measurable objectives and KPIs, a cohesive campaign across channels, aligned marketing and sales goals, and tools such as CRM and marketing automation. Live videos, storytelling, employee advocacy, influencers, customer testimonials and guest blogging are the strategies that strengthen authority the most. Thu, 01 Jun 2023 00:00:00 GMT https://www.roundabout.pro/blog/the-complete-guide-to-b2b-influencer-marketing https://www.roundabout.pro/blog/the-complete-guide-to-b2b-influencer-marketing B2B influencer marketing is when a business partners with online creators, such as industry professionals, executives, entrepreneurs or podcasters, to promote its products or services to other businesses. It mainly builds brand awareness, trust and leads for the sales team before a prospect ever talks to the company. To launch a campaign, you set goals, choose platforms, find creators, agree on the partnership and measure results. Thu, 01 Jun 2023 00:00:00 GMT https://www.roundabout.pro/blog/30-influencer-marketing-kpis-that-drive-focus-action https://www.roundabout.pro/blog/30-influencer-marketing-kpis-that-drive-focus-action The right influencer marketing KPIs are the ones aligned with your goals: business objectives for your overall program, marketing goals for a single campaign. They fall into six families (influencer management, content production, sales, conversions, engagement and brand awareness), and each KPI should track no more than three metrics. Wed, 12 Apr 2023 00:00:00 GMT https://www.roundabout.pro/blog/how-to-measure-influencer-marketing-roi-7-proven-tracking-methods-boss-proof https://www.roundabout.pro/blog/how-to-measure-influencer-marketing-roi-7-proven-tracking-methods-boss-proof Influencer marketing ROI is measured in two parts: direct ROI, that is (amount gained minus amount spent) divided by amount spent, times 100, and indirect ROI, made of impressions, branded traffic, follower growth and the value of the content. To collect the data, combine 1-2 tracking methods, such as personalized promo codes, UTM links, unique landing pages, creator insights, post-purchase surveys or marketing mix modeling, chosen according to the campaign goal. Wed, 12 Apr 2023 00:00:00 GMT https://www.roundabout.pro/blog/influencer-marketing-roi-how-to-measure-that-influencer-marketing-is-a-valuable-channel-for-your-brand https://www.roundabout.pro/blog/influencer-marketing-roi-how-to-measure-that-influencer-marketing-is-a-valuable-channel-for-your-brand To know whether influencer marketing is a valuable channel you don't need a perfect ROI: you need to know you can make it profitable and that it performs at least as well as your other channels. Measure direct ROI with discount codes, UTM and affiliate links, then add the indirect impact on other channels, assisted conversions and content savings. Wed, 12 Apr 2023 00:00:00 GMT https://www.roundabout.pro/blog/measuring-influencer-campaigns-with-marketing-mix-modeling https://www.roundabout.pro/blog/measuring-influencer-campaigns-with-marketing-mix-modeling Marketing Mix Modeling (MMM) is a statistical model that matches spikes and dips in sales to spend on each marketing channel and to external factors, without needing any user-level data. Applied to influencer marketing, it ties the budget of each post to the day it went live and estimates how many incremental sales it drove, including those promo codes miss. The output is an incremental CPA you can compare with your promo code CPA. Wed, 12 Apr 2023 00:00:00 GMT