Creators in +150 niches · EU · USA

Influencer marketing without the guesswork

Roundabout is an influencer marketing platform for brands in Italy, Europe, and the United States: analyze a creator on Instagram and TikTok before you pick them, get a quote with three scenarios and a final price calculated on fees from campaigns actually run, and if you want, run the campaign with us. The workspace is free and never expires.

Try it freeVerified KPIsOrganic vs PaidCommercial intelligenceTop brand promos

app.roundabout.pro / campaigns / snack-launchexample
‹ Campaigns · In progress
Snack line launch · Promo + UGC
10 creatorsIT · DE · FRweek 3 of 8
SetupExecutionReporting
InfoBriefTeam · 10SupplyOperationsTimelineReport
Campaign status€24,600all-inclusive · 40% balance at campaign end
Brief
Complete
approved Mar 3
Supply
10 / 10
delivered
Creator team
10 / 10
under contract
Content
2 to approve
your turn
Posts
6 / 30 live
next on Mar 14
Report
In progress
closes Apr 30
Logo cliente 1Logo cliente 2Logo cliente 3Logo cliente 4Logo cliente 5Logo cliente 6Logo cliente 7Logo cliente 8Logo cliente 9Logo cliente 10Logo cliente 11Logo cliente 12

How it workson a real case

"I need to promote outdoor sun awnings: which creators have a modern villa with a garden and room for a new relaxation corner?"

Outdoor living brandIT | DE | FR | USA · Instagram

Creator analysis

Positioning and commercial fit, not just KPIs

The qualitative analysis you have done manually until now, in addition to checking every creator's performance:

  • Organic and paid KPI analysisOn the last 30 days of content
  • Commercial fitBy funnel stage, brand safety, and content pattern
  • Collaboration historyPromo frequency and commercial performance
  • Positioning fitTOV, communication style, niches, and brand fit
Explore Creator analysis →
app.roundabout.pro / creator-analysisexample
@example_profileMacroInstagram · Italy · 111.9K followersParentingFamily · kidLifestyle

AI summary — Talks about home life and motherhood in a warm, direct tone. Alternates promotional posts and personal storytelling while keeping the same voice.

Brand safety100● Safe
Potential62index / 100
ER1.01%● Average
View rate117.4%● Above average
Organic vs sponsoredLow saturation
88%88% organic 22 posts12% sponsored 3 postsView Δ −48%Like Δ −73%
How sponsored posts hold upWorth a look
Segment and funnel
Reach Specialist
Awareness · 100Exceptional
Full funnel · 62Good
14 creators in fit out of 1,284 evaluated
Quote calculation

What it costs and what you get, before you start

Turn your goal into a strategy planned on real market data

  • 3 comparable activation scenariosBased on the impact you want to generate and the budget range you want to invest
  • Real market benchmarksReal costs by market, creator tier, and channel, updated every month
  • Results forecastCalculated on real, up-to-date creator performance
  • All-inclusive, guaranteed budgetWhat you approve is what you spend: it already includes creator engagement, licenses, and the Roundabout service
Explore Quote calculation →
app.roundabout.pro / campaign-plannerexample
Extracted from the briefProduct launchIT · DEInstagram · TikTokPromo + UGC
Target creators · Recommended10 creators · 3 shown
@cucina.di.martaMid · Home cooking

Quick recipes, practical tone.

✓ Market fit5.2% ER
@snack.and.goPro · Food · Lifestyle

Everyday storytelling, IT and DE.

✓ Market fit3.9% ER
@tavola.veloceMid · Student life

Young community, honest reviews.

✓ Market fit6.1% ER
Results forecaston real niche and market benchmarks
Est. views612,400
Est. interactions19,870
Est. ER4.8%

✓ All-inclusive final price — €24,600, decided upfront.

Scenario B recommended · TikTok promo Germany
Campaign activation

End-to-end CRM to manage every variable simply

A management workspace to control and track every data point

  • Creator engagement and paymentsFixed fees calculated on the up-to-date market benchmark
  • Shipping, offline experiences, and link trackingPlanned and tracked in a single space
  • Content approval & reworkEverything goes through your review before going live
  • Closing insight reportKPIs, content, sentiment analysis, and feedback from the Roundabout team
Explore Campaign activation →
app.roundabout.pro / campaigns / sun-awningsexample
Snack line launch · Promo + UGC
10 creators · IT · DE · FR · week 3 of 8
SetupExecutionReporting
BriefCompleteMar 3
Supply10 / 10delivered
Team10 / 10signed
Content2 to approveyour turn
Posts6 / 30live
ReportIn progressApr 30
What's needed now: 2 pieces of content to approveGo to operations →
Content approval · @cucina.di.marta
Script ✓Caption ✓Video · in review

Revision · 0:07 — frame the logo on the package. Rework 1 of 1 included.

Report · partial data 6 / 30
612,400 impressions +4% vs forecast
Positive62%
8/8 content approved · first post in 9 days

Creators in over 150 b2c and b2b niches

From coffee to cosmetics, from theater to fitness. If a niche exists, here you can find it and activate it.

Ask about your niche →
Home cookingCoffeeCurly hairNutritionistFitnessWine & spiritsInterior designFamily - NewbornCulture & theaterLocal travelPet dogHome techJewelry+ 137 more
International food · IG · ES
Food gourmet · TikTok · UK
Sommelier · IG · IT
Spirits discovery · TikTok · IT
Coffee & lifestyle · IG · EU
Home furnishings · IG · EU
Pregnancy fitness · IG · IT
Bike · IG · EU
Running · TikTok · DE
Home cleaning · TikTok · UK
Tech audio · IG · UK
Surface cleaning · TikTok · UK
Family - kid · IG · IT
Since 2019Over 10,000 collaborations
with creators and brands
multi-channel campaigns
Micro & Macrocreators at every level
EU · USAmulti-country campaigns

Case studies

A community of international brands and creators

Logo De'Longhi GroupLogo Casa MartiniLogo Virgin ActiveBrands in Italy, Europe, and the United States
22 campaigns
Cover of the De'Longhi Group case study (D2C)ROAS x12 · 854 K impressions
D2CDe'Longhi Group
Cover of the Casa Martini case study (Beverage)ROAS x3 · 398 K impressionsItaly
BeverageCasa Martini
Cover of the Virgin Active case study (Fitness)ROAS x5 · +2M impressionsItaly
FitnessVirgin Active
Cover of the Despar Italia case study (Food)7 creators · 91 content piecesItaly
FoodDespar Italia
Cover of the Modyf case study (Apparel)ROAS 155% · 245k impressionsItaly
ApparelModyf
Cover of the PittaRosso case study (Fashion)ROAS x10 · 9M impressionsItaly
FashionPittaRosso
Cover of the Sgambaro case study (Food)ROAS x4 · 4.9M impressionsItaly
FoodSgambaro
Cover of the Teatro Regio Torino case study (Culture)ROAS x3 · 419K impressionsItaly
CultureTeatro Regio Torino
Cover of the Winelivery case study (Beverage)ROAS x5 · +1M impressionsItaly
BeverageWinelivery
Cover of the Ofmom case study (Pharma)ROAS +45% · 153K impressionsItaly
PharmaOfmom
Cover of the MD case study (Grocery retail)ROAS 130% · 285K impressionsItaly
Grocery retailMD
Cover of the Fiere del Fumetto case study (Comics)ROAS x3 · 380K impressionsItaly
ComicsFiere del Fumetto
Cover of the Acquapendente case study (Travel)ROAS x4 · 280K impressionsItaly
TravelAcquapendente
Cover of the Melby case study (Clothing)ROAS x3 · 1.6M impressionsItaly
ClothingMelby
Cover of the FILD Pharma case study (Supplements)ROAS x3 · 217K impressionsItaly
SupplementsFILD Pharma
Cover of the Fit For Me case study (Supplements)ROAS x3UK
SupplementsFit For Me
Cover of the Gritz case study (Beverage)ROAS x3 · 54K impressionsItaly
BeverageGritz
Cover of the Lino passami il vino case study (Food)ROAS +57% · 257k impressionsItaly
FoodLino passami il vino
Cover of the Poormanger case study (Food)ROAS 3 · +600K impressionsItaly
FoodPoormanger
Cover of the Reggia di Venaria case study (Culture & Events)ROAS 130% · 220 K impressionsItaly
Culture & EventsReggia di Venaria
Cover of the Skinlabo case study (Beauty)ROAS x8 · +6M impressionsItaly
BeautySkinlabo
Cover of the Todis case study (Food)ROAS x3 · 355K impressionsItaly
FoodTodis
4.4/ 5

Feedback from the marketing teams who work with us in Italy, Europe, and the United States.

See the Trustpilot profile →

Customer testimonials

Translated from Italian

We started using Roundabout in March 2023. So far the platform has exceeded our expectations. We find it very user-friendly and easy to use, for our micro-influencers too. Roundabout's consultants are very precise and helpful, and they support us at every stage of the process. Recommended!
SMMModyf
With Roundabout we work with Micro Influencers all over Europe, and we have finally found a platform that keeps giving us confidence.
Global Brand ManagerSkinlabo
We have been working with Roundabout for several months now, and we have to say that the service is truly excellent and saves us a lot of time in managing the influencer marketing campaigns we have launched. Their consulting is also fundamental, as it lets us select the right and effective creators to reach the campaign goals.
PMAll creative agency
We are very satisfied with our collaboration with Roundabout. The work done was satisfactory, high-quality and very professional. Thanks to the team, who showed reliability and helpfulness in working with a cultural institution like ours.
Press OfficeTeatro Regio
Excellent support, from the kick-off phase through to the rollout of the project. Always timely guidance, great clarity and precision.
Account ManagerPlusCO
A very intuitive and well-organized platform. Great assistance: they supported us in a truly efficient and professional way.
Marketing ManagerIntegree
Roundabout showed great professionalism and expertise in managing our Influencer Marketing campaigns for one of our clients in the trade fair sector. Their attention to detail and their ability to work closely with our team made the process truly enjoyable. The strategy was well planned and flawlessly executed, thanks also to their skill in selecting and coordinating creators in line with our goals. Working "hand in hand" with them was effective and smooth: a valuable partner to count on.
Performance supervisorÈdita
My experience with the Roundabout team was excellent. A platform I consider essential for streamlining and simplifying every organizational and rollout phase of an influencer marketing campaign. On top of the team's constant support, there is full management of the campaign, from the team selection phase, through creator engagement, to the rollout of the project and the final reporting. Roundabout is a partner I would call strategic, and reliable.
CEOKm zero agency
Roundabout is the optimal solution for finding the right Influencers for the Poormanger format, in the niche we were looking for and in line with our various promotional goals. The profiles involved, in addition to excellent performance in terms of social results, benefit from high-quality production of images, video and storytelling. Very useful is the ability to customize your own Storytelling: the one activated in the campaign for Poormanger generated traffic and interest toward both our social channels and our restaurants.
FounderPoormanger

Plans and pricing

Analyze, plan, execute

Two separate things: the workspace where you analyze profiles and calculate quotes, and the campaigns you run. The workspace is a subscription. Campaigns are paid when you want to activate them.

Free
€0· forever

Start trying the tools in the Roundabout workspace

10 quick analyses per month, with summary, brand safety, potential index, engagement, and view rate compared against the benchmark
2 advanced creator analyses to see the full depth
1 quote per month: three scenarios, matched creators, and price
Quote with a shareable link
Unlimited team
Sign up free
Pro
€99per month + VAT

Evaluate creators and prepare quotes, on your own.

50 full analyses per month: each analysis watches and listens to the real content
White-label: quotes and reports with your logo
All sections of the advanced analysis: classification, content, collaborations, commercial data
30 quotes per month
Quote with a shareable link + PDF
Unlimited team
Go Pro
Are you an agency? With Pro you present quotes with your brand and your price. For agencies →

Paid / UGC Campaign CRM

Campaigns are not a subscription: you calculate them based on the strategy you need and pay on activation.

You calculate the price in the quote, for free: it includes three scenarios, an example of creators in fit, and an all-inclusive price.

What is included
Creator service and engagement
14-day ADV license
12-month organic license
Content pre-approval + rework
Promo, UGC, Promo+UGC
Instagram and TikTok
Insight report + export
Sentiment analysis
Shipping / experiences / link tracking management
How it is managed

Today contracts, creator engagement, and payments go through us: a single invoice, protections included. You stay in control — you approve shortlists and content from the Campaign CRM.See the Campaign CRM →

See your first scenario today.

Sign up free: analyze a creator and generate a complete quote. Then decide whether to run it yourself or hand it to us.