Creator Analysis · Instagram and TikTok
Advanced creator analysis
Assess an Instagram or TikTok profile beyond the KPIs: which commercial segment it falls into, which funnel stage it performs best in, how safe it is for a brand, and how it stacks up against creators in its tier.
A TOOL YOU CAN TRUST
What you see
The qualitative analysis beyond the KPIs
Four tabs, sixteen things a list of followers and engagement won't tell you. Read from real content, not from self-reported stats.
screens recreated from the product · example profile, no real creator
AI summary
What the creator does, the tone they use, how they balance promotion and storytelling. Before any number.
Performance against the benchmark
ER, view rate, and average views with a rating against the tier: on average, above, below. Sample and date stated.
Classification from the content
Main category, secondary ones, and key themes read from what they post, not from the bio.
Brand safety, potential, segment
Safety from 0 to 100 with the verdict. Potential index out of 100 compared with the same tier. Strategic segment.
Mix and saturation
How much sponsored content they post and how exposed the audience is to brands. An 88/12 and a 50/50 aren't the same creator.
How sponsored content holds up
How much paid content loses in views, likes, and comments compared with organic. With the rating and the why.
Performance by format
Reels and posts separated: how many, average views, average likes and comments. On organic alone too, for a clean baseline.
Recent content
The last thirty, with format, "Top," and sponsored ones flagged. See how they handle other people's products.
Strategic summary
Segment, best funnel stage with the alternative, tone and positioning clusters, dominant category.
Which part of the funnel it fits
Awareness, engagement, performance, and the full funnel: a score each with its label and the scale to read it.
Conversion intent
Experimental, and we say so: it recognizes commercial and purchase signals in the content and lists them.
When the sample isn't enough, it says so
If at least three analyzed media items are needed and they are not there, the section declares itself "not available" instead of filling up.
Collaboration history
Sponsored posts, distinct brands, latest collaboration, main brands.
Every collaboration, row by row
Date, brand, signal strength, #adv disclosure, views, likes, comments, and a link to the original content.
Advanced creator summary
With the full analysis: the deep read of the content that connects tone, positioning, and commercial performance.
From reading to action
Add to a campaign, share with the team or the client, reopen for two weeks without using up quota. At the bottom, "How we read this analysis."
Have a profile in mind? Analyze it now.
Ten quick analyses and two full ones a month, free. Free doesn't expire.
Who you analyze
Creators in over 150 B2C and B2B niches
From coffee to cosmetics, from theater to fitness. Every profile is read in its context and compared with its tier.
What you get
With Free, with Pro, with an active campaign
quotas renew every month · no card for Free
To find out whether a creator is worth a call.
- 10 quick analyses a month: summary, brand safety, potential index, engagement and view rate vs. benchmark
- 2 full analyses a month, with all the tabs
- Unlimited team
For people who evaluate creators every week.
- 50 full analyses a month
- All the sections: analytics over time, collaborations, commercial data, content preview
- Quick analyses included · unlimited team
For those who hand us the execution.
- Full analyses on every creator in that campaign, from any plan
- Without using up your monthly quota
- With the rationale for every shortlisted profile
The questions people ask us before analyzing a creator
If you don't find yours, write to us: we reply within one business day.
How do you choose creators?
We start from the content they publish, not from the numbers: what they show, how they handle products, how often they post sponsored. Then the commercial segment and the funnel stage where they perform best. Engagement and view rate come later, compared with the benchmark for their tier. A creator passes thirteen checks before we can propose them.
What's the difference between a quick and a full analysis?
The quick one gives you a summary, brand safety, potential index, engagement and view rate against the benchmark: enough to decide whether to dig deeper. The full one adds classification, content preview, analytics over time, collaborations, and commercial data. Free includes ten quick ones and two full ones a month.
Why don't you show audience data?
Because we don't have it. The age, gender, and city of a creator's followers aren't reliably accessible, and we do not want to estimate them: a made-up number is worse than an empty cell. What we show comes from the published content and the metrics that can be read.
How up to date is an analysis?
The analysis is built the moment you paste the profile, on the content published up to that day. It stays available for two weeks without using up quota. If the creator posts a lot in the meantime, you can re-run it: it will be a new analysis, with the date stated.
Do you also analyze profiles that aren't in your database?
Yes. The internal database holds 6,490 profiles already analyzed, but you can paste any public Instagram or TikTok profile. We download and read the content right then: it takes a bit longer to build, and the result has the same tabs.
What does brand safety mean?
How safe a creator is for a brand: language, topics covered, sensitive content, consistency between what they post and what they sponsor. The score runs from 0 to 100 and comes with the verdict in plain terms, along with what we found. It's not a judgment on the person, it is a read of the content.
How can you tell if a creator's followers are real?
You look at signals on the content, not at an "audience score." We analyze 7 recent posts per profile and compare real interaction (relevant comments, saves, growth pace) against the creator's follower tier. A profile with a large following but interaction far out of line with its tier is the first red flag.
Micro or macro influencers — which is better?
It depends on the goal, but the data breaks a common assumption: engagement doesn't fall with size. The per-tier averages (Instagram and TikTok, September 2026) are highest at the extremes — Junior 3.14% and Celebrity 3.40% — and lowest in the middle tiers (Mid 2.78%, Macro 2.83%; Pro 3.12%). Use large accounts for reach; for interaction the creator's tier matters more than size alone.
Keep exploring
You can read your first analysis today.
Paste an Instagram or TikTok profile: ten quick analyses and two full ones a month, free.