Data & Method
Data & Method
Real benchmarks and method for influencer marketing: every figure with its base — sample, period, scope — so you can cite it and check it. Instagram and TikTok only.
Engagement rate by tier
Median engagement by follower tier on Instagram, with the number of creators in each tier.
Influencer campaign cost
The levers that move a campaign’s price, explained with real data.
Creator cost by country
How much market moves a creator’s cost, by platform.
Advertising rights cost
How much the advertising license adds to the base package, tier by tier.
Measuring without reach
How to measure a campaign when platforms don’t expose reach.