Influencer marketing in Germany
Roundabout runs influencer campaigns in Germany for brands based in Germany and abroad. You analyse German creators on verified insight data, get an itemised quote built on real benchmarks for the German market, and we execute: contracts, disclosure under German rules, product shipping, content approval, payments and a content-by-content report. One contact, one platform, a final price.
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Brands we work with
Who this is for
German consumer brands that want micro and mid creators selected on data, not on a roster an agency already works with.
International brands launching or scaling in Germany, without a local agency retainer.
Brands running campaigns in several European markets that want one partner, one process and comparable reports for each country.
Agencies that need an execution partner for a client's campaign in Germany, with their own margin on top.
Three things that matter in Germany
Disclosure is enforced.
Sponsored content in Germany has to be clearly labelled as advertising, under the Interstate Media Treaty (MStV) and the Act Against Unfair Competition (UWG), with guidance from the state media authorities. We put the labelling rules in every contract and brief and check each piece of content before and after publication.
Credibility beats reach.
German audiences are quick to spot a paid post that doesn't fit the creator. We select on audience location, engagement on recent posts, growth and past brand collaborations, and you see the rationale for every profile before anything is signed.
Product categories have their own creators.
Design, home, cooking, lifestyle and family niches each have creators with a real following in Germany. The quote is built on benchmarks for the German market, by follower tier and usage rights.
How a campaign in Germany works
| Step | You | Roundabout |
|---|---|---|
| Brief | Objective, product, markets, timing | Turns it into a creator analysis for the German niche |
| Scenarios | Compare two or three quotes side by side | Builds them on real benchmarks, itemised |
| Shortlist | Approve the creators, with the rationale per profile | Verifies insights, audience location, past collaborations |
| Contracts | Nothing | Creator contracts, usage rights, disclosure rules |
| Production | Approve content before publishing | Brief, deadlines, shipping, revisions, payments |
| Report | Read it | Content-by-content data from creator insights, not estimates |
Briefs, meetings and reports in English. Time zone: CET.
Campaign in Germany
+182%Against the KPIs set at brief
De'Longhi · La Specialista Touch
Germany
- Creators
- 30
- Pieces of content
- 141
- Impressions
- 1.19M
30 micro creators (design and lifestyle), 141 pieces of content across Reels, Stories and TikTok, November 2024–January 2025. 4.5% engagement rate, €25 CPM. Content licensed for 12 months organic and 1 month advertising; €14,143 saved versus a traditional influencer promotion.
Also worked with us: Kenwood, Virgin Active, Martini.
Build your first quote for Germany on the platform, free, or talk to a specialist about your brief.
Frequently asked questions
Do you work with German brands, or only with brands entering Germany?
Both. German brands use Roundabout to select creators on verified data and get a final price; international brands use it to enter Germany without a local agency.
How do you select creators in Germany?
On verified insight data, not public follower counts: audience location, engagement on recent posts, growth over time and past brand collaborations. You approve the shortlist before anything is signed.
How is sponsored content labelled?
Every creator contract and brief includes the German labelling rules, and each piece of content is checked before and after publication.
What does a campaign in Germany cost?
It depends on three levers: creator tier, market and usage rights. The quote you build on the platform is itemised and final.
Can we run Germany together with other markets?
Yes. One brief, one quote per market, one report format, so results in Germany, Italy, the UK or Spain can be compared side by side.
Who owns the content?
A 12-month organic licence on all content is included. Advertising rights are added per content, with a flexible start date, and priced in the quote.