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Influencer marketing, explained with numbers
Guides for people who run a brand: how to measure a campaign, which content format to buy and which usage rights you need. We update them when the data changes.
21 Proven Techniques for Food Influencer Marketing Success
21 techniques for working with food influencers: micro-influencers, recipes, UGC, seasonal content and interactive formats, with campaign examples.
Measurement
ROI, KPIs and models to understand what a campaign really delivered.
30 Influencer Marketing KPIs that drive focus & action
KPIs vs metrics, how to choose them from your goals, and ready-to-use examples for influencer management, content, sales, conversions and awareness.
How to measure influencer marketing ROI: 7 proven tracking methods, boss-proof
7 ways to measure influencer campaign ROI: promo codes, UTMs, unique landing pages, creator insights, surveys and marketing mix modeling. Formula included.
Influencer Marketing ROI: How to Measure & Understand that Influencer Marketing is a Valuable Channel for your Brand
How to measure influencer marketing ROI and prove the channel is worth it: direct ROI, indirect impact, conversion paths and content savings.
Measuring Influencer campaigns with Marketing Mix Modeling
Promo codes aren't enough: how to use Marketing Mix Modeling to measure the incremental impact of influencer campaigns, with a spreadsheet model.
Content
UGC, IGC and production: what to buy and where to use it.
How UGC and IGC can help you save money
Five ways UGC and IGC cut content production: audit your sources, pick creators with data, reuse content in ads and on product pages.
Content Production: UGC, IGC and influencer marketing, what are the differences
UGC, IGC and influencer marketing are not the same: who creates the content, where it is published and whose fanbase it uses. The differences, explained.
Strategy
B2B, funnel and trends: how to set up your brand’s influencer marketing.
5 Advanced Techniques for Marketers to Increase B2B Sales Leads
Community, thought leadership, reviews, influencer marketing and trade shows: 5 techniques to generate B2B sales leads, plus referrals and re-engagement.
How a B2B online marketing strategy can improve your brand’s authority
How to build a B2B online marketing strategy in 5 steps, why it is worth investing in, and 6 strategies to improve your brand's authority.
The Complete Guide to B2B Influencer Marketing
What B2B influencer marketing is, which platforms it works on, brands doing it right and 5 steps to launch your first campaign with B2B creators.
Industries
Hotels, travel, food, apps and e-commerce: what changes from one industry to another.
Best practices for app marketing: boosting downloads through influencer collaborations
How to boost app downloads with creators: clear goals, ASO, in-app events, promo codes and long-term partnerships. The best practices, explained.
Best Practices for Collaborating with Instagram Travel Influencers
How to work with Instagram travel influencers: why they matter, 7 best practices for campaigns, creators to follow and how to measure the results.
Hotel Influencers: Elevating Your Hotel's Brand with Top Influencers
How hotels work with influencers: choosing creators, inviting them, setting expectations and tailoring the stay, plus ten travel creators for inspiration.
Maximize e-commerce success: a guide to harnessing personalization techniques and loyalty programs
Customer data, product recommendations, tailored experiences, clear returns and tiered loyalty programs: a seven-step strategy for e-commerce growth.
Social media marketing for apps
From your app's USPs to choosing platforms, influencers, paid ads and launch ideas: a step-by-step guide to social media marketing for apps.
Top 9 mistakes to avoid when collaborating with Luxury Travel Influencers
The 9 mistakes brands make with luxury travel influencers, from exclusive experiences to SEO, and how to avoid them in every campaign.
Seasonal
Black Friday, the holidays and back to school: campaigns to plan ahead.
Maximizing holiday marketing with influencer campaigns in 2026
From Black Friday to Cyber Monday, Christmas and New Year: ideas and planning steps for holiday influencer campaigns in 2026.
Top Ecommerce Strategies for a Successful 2026 Holiday Season
Mobile-friendly site, easy payments, visible sales and five strategies, from influencers to video, for a successful 2026 ecommerce holiday season.
Unlocking Black Friday 2026 Insights for the Upcoming Holiday Season
The 2026 Cyber Weekend calendar, influencer campaign timing, trends and marketing ideas to get the most out of Black Friday this holiday season.
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