Influencer marketing in Spain
Roundabout runs influencer campaigns in Spain for brands based in Spain and abroad. You analyse Spanish creators on verified insight data, get an itemised quote built on real benchmarks for the Spanish market, and we execute: contracts, disclosure under Spanish rules, product shipping, content approval, payments and a content-by-content report. One contact, one platform, a final price.
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Brands we work with
Who this is for
Spanish consumer brands that want micro and mid creators selected on data, with a final price.
International brands launching in Spain, often together with Italy or other Southern European markets.
Brands running campaigns in several European markets that want one partner and comparable reports for each country.
Agencies that need an execution partner for a client's campaign in Spain.
Three things that matter in Spain
Influencers are regulated.
Spain regulates high-reach creators under Royal Decree 444/2024, and the Autocontrol and AEA code of conduct sets how commercial content is identified. We put the disclosure rules in every contract and brief and check each piece of content before and after publication.
Spanish is not one audience.
Creators in Madrid, Barcelona, Valencia or Andalusia speak to different communities, and some audiences are split between Spain and Latin America. We check where a creator's audience actually is before recommending them.
Southern Europe works well together.
Spain and Italy share formats, seasons and product categories. A campaign can run both with one brief, one quote per market and one report format.
How a campaign in Spain works
| Step | You | Roundabout |
|---|---|---|
| Brief | Objective, product, markets, timing | Turns it into a creator analysis for the Spanish niche |
| Scenarios | Compare two or three quotes side by side | Builds them on real benchmarks, itemised |
| Shortlist | Approve the creators, with the rationale per profile | Verifies insights, audience location, past collaborations |
| Contracts | Nothing | Creator contracts, usage rights, disclosure rules |
| Production | Approve content before publishing | Brief, deadlines, shipping, revisions, payments |
| Report | Read it | Content-by-content data from creator insights, not estimates |
Briefs, meetings and reports in English. Time zone: CET.
Campaign in Spain
+188%Against target
De'Longhi · Rivelia
United Kingdom and Spain
- Creators
- 9
- Pieces of content
- 44
- Impressions
- 854K
€8,035 saved versus a traditional influencer promotion.
Also worked with us: Algor Education (Italy and Spain), Kenwood, Virgin Active, Martini.
Build your first quote for Spain on the platform, free, or talk to a specialist about your brief.
Frequently asked questions
Do you work with Spanish brands, or only with brands entering Spain?
Both. Spanish brands use Roundabout to select creators on verified data and get a final price; international brands use it to enter Spain without a local agency.
How do you select creators in Spain?
On verified insight data, not public follower counts: audience location, engagement on recent posts, growth over time and past brand collaborations. You approve the shortlist before anything is signed.
How is sponsored content identified?
Every creator contract and brief includes the Spanish disclosure rules, and each piece of content is checked before and after publication.
Can we run Spain and Italy together?
Yes. One brief, one quote per market, one report format, so you can compare results side by side.
What does a campaign in Spain cost?
It depends on three levers: creator tier, market and usage rights. The quote you build on the platform is itemised and final.
Who owns the content?
A 12-month organic licence on all content is included. Advertising rights are added per content, with a flexible start date, and priced in the quote.