Influencer marketing in the United Kingdom
Roundabout runs influencer campaigns in the UK for brands based in Britain and abroad. You analyse UK creators on verified insight data, get an itemised quote built on real benchmarks for the UK market, and we execute: contracts, ad disclosure under UK rules, product shipping, content approval, payments and a content-by-content report. One contact, one platform, a final price.
Updated on
Brands we work with
Who this is for
UK consumer and DTC brands that want micro and mid creators selected on data, with a final price instead of an agency fee on top.
International brands launching in the UK that need local creators and local proof.
Brands running campaigns in several European markets that want one partner and comparable reports for each country.
Agencies that need an execution partner for a client's campaign in the UK.
Three things that matter in the UK
Ads have to be obviously ads.
UK rules on influencer marketing are set by the Advertising Standards Authority under the CAP Code, with the Competition and Markets Authority on consumer protection. We put the disclosure rules in every contract and brief and check each piece of content before and after publication.
Niches are specific, and so are communities.
Some of the most useful UK creators are not the biggest ones: they speak to a precise community that trusts them. We select on audience location, engagement on recent posts, growth and past collaborations.
Content has to work twice.
UK brands increasingly reuse creator content in paid social. Usage rights are part of the quote from the start, not a negotiation after the campaign.
How a campaign in the UK works
| Step | You | Roundabout |
|---|---|---|
| Brief | Objective, product, markets, timing | Turns it into a creator analysis for the UK niche |
| Scenarios | Compare two or three quotes side by side | Builds them on real benchmarks, itemised |
| Shortlist | Approve the creators, with the rationale per profile | Verifies insights, audience location, past collaborations |
| Contracts | Nothing | Creator contracts, usage rights, disclosure rules |
| Production | Approve content before publishing | Brief, deadlines, shipping, revisions, payments |
| Report | Read it | Content-by-content data from creator insights, not estimates |
Briefs, meetings and reports in English. Time zone: CET (one hour ahead of the UK).
Campaigns in the UK
+188%Against target
De'Longhi · Rivelia
United Kingdom and Spain
- Creators
- 9
- Pieces of content
- 44
- Impressions
- 854K
€8,035 saved versus a traditional influencer promotion.
+30%Traffic to the website
FitForMe · bariatric supplements
United Kingdom
- Creators
- 5
- Pieces of content
- 32
- Impressions
- 134K
The challenge was finding micro creators who had undergone bariatric surgery and built an engaged community around it. 8K interactions.
Also worked with us: Kenwood, Virgin Active, Martini.
Build your first quote for the UK on the platform, free, or talk to a specialist about your brief.
Frequently asked questions
Do you work with UK brands, or only with brands entering the UK?
Both. UK brands use Roundabout to select creators on verified data and get a final price; international brands use it to enter the UK without a local agency.
How do you select creators in the UK?
On verified insight data, not public follower counts: audience location, engagement on recent posts, growth over time and past brand collaborations. You approve the shortlist before anything is signed.
How is sponsored content disclosed?
Every creator contract and brief includes the UK disclosure rules, and each piece of content is checked before and after publication.
Can you find creators for a very specific community?
Yes. That is how the FitForMe campaign worked: five micro creators with direct experience of the topic and an engaged community around it.
What does a campaign in the UK cost?
It depends on three levers: creator tier, market and usage rights. The quote you build on the platform is itemised and final.
Who owns the content?
A 12-month organic licence on all content is included. Advertising rights are added per content, with a flexible start date, and priced in the quote.