Data & Method
Does the same creator cost the same in every country?
Creator cost by market is how the price of the same creator changes with the market they operate in, independent of their follower count. It matters for cross-border campaigns: budgeting one rate across countries over- or under-prices most of the roster.
Key takeaways
- On Instagram, market moves cost by up to ×3.3 between the cheapest band (Italy) and the most expensive (United States), on the rate card in force in September 2026.
- On TikTok that gap is ×1.7 — market matters far less there (measured on the Macro tier, promo content).
- Markets are grouped into 4 bands: Italy/Spain/Portugal, France/Germany/DACH, Switzerland/UK/Nordics, Australia/Canada/United States.
The same follower count buys a very different price depending on where the creator’s audience and market sit. We group markets into 4 bands: Italy/Spain/Portugal, France/Germany/DACH, Switzerland/UK/Nordics, Australia/Canada/United States. On Instagram, moving from the cheapest to the most expensive changes cost by up to ×3.3, holding follower tier constant — measured on the rate card in force in September 2026, base package with promo content.
The platform difference is the useful part: on TikTok the market gap is ×1.7 on the Macro tier, so a cross-border TikTok campaign prices far more evenly than the same campaign on Instagram. For anyone budgeting across countries, that single fact changes how you split spend by platform.
Frequently asked questions
Does the country gap change with the creator’s tier?
On Instagram, barely: the ratio between the most expensive band and the cheapest is ×3.3 on the Macro tier and stays the same on the other two rate-card tiers (×3.25 on Mid, ×3.29 on Pro). On TikTok we have the measurement on the Macro tier only, where the gap is ×1.7: we don’t generalise it to the others.
Does a creator cost more in some countries?
Yes. On Instagram the same follower tier can cost up to ×3.3 more depending on the market band, across 4 bands — measured on the rate card in force in September 2026, comparing Italy with the United States.
Is the market difference the same on TikTok and Instagram?
No. On TikTok the market gap is ×1.7 on the Macro tier, much smaller than Instagram’s ×3.3 — so platform choice affects how much geography drives your budget.