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Come potenziare le esperienze offline con gli influencer: Casa Martini
Coinvolgere il pubblico locale tramite Micro Influencer
TOP FEATURES:
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3 min
Promoting the New Event Season - Reggia di Venaria Reale
Customer
Reggia di Venaria
Industry
Culture & Events
Timeline
Market
Italy
10
Influencers
130%
ROAS
220 K
Impressions
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141
N° Content
Promoting the New Event Season - Reggia di Venaria Reale
1. CHALLENGE
The company faced a significant challenge: how to successfully promote local events hosted at the Reggia di Venaria and reach a local audience interested in discovering new cultural activities in the city. It was crucial to identify the most relevant micro-influencers who could connect with this specific audience.
2. STRATEGY
The company chose Roundabout to address this challenge. Roundabout specializes in identifying and analyzing micro-influencers in the niches of experience discovery, lifestyle, and events in the city of Turin. The proposed solution involved engaging micro-influencers in a campaign focused on offline experiences.
3. SOLUTION
The campaign was planned to run for one month, activating 10 local micro-influencers for four offline experiences, including concerts, yoga classes, and the harvest festival. The selected influencers participated in these activities, inviting their audience to do the same. Through their channels, the influencers showcased the beauty of the Reggia di Venaria and the experiences on offer, engaging the audience and encouraging them to explore the rich program of upcoming events.
4. RESULTS
The results were extraordinary. The campaign led to a significant increase in the visibility of cultural events hosted at the Reggia di Venaria. The online presence of local influencers significantly boosted interest in the Reggia's cultural activities, resulting in a measurable increase in the number of visitors.
Other Benefits: Beyond measurable results, the campaign brought qualitative benefits. Influencers helped create an emotional connection between the audience and the Reggia di Venaria, conveying the beauty and uniqueness of the cultural experience offered. This generated greater engagement and participation from the public in cultural initiatives.
To Learn More: To learn more about how Roundabout can help your brand achieve success through influencer marketing campaigns, you can register for free on our platform or schedule a demo with one of our experts. We are here to assist you in achieving your goals for promotion and audience engagement.
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