We're thrilled to introduce an exciting enhancement to the Roundabout platform: AI-powered lookalike influencer lists!
Now, finding the perfect influencers for your campaigns is easier, wider, and more precise than ever. In this blog post, we'll dive into the details of this new feature and show you practical examples of how it can revolutionize your influencer marketing strategy.
Let's explore how this feature works and the benefits it brings.
When you apply filters on the influencer analysis page, our AI algorithms instantly generate a list of similar profiles based on the same parameters. This means you no longer have to rely solely on individual influencer searches or recommendations. The platform automatically presents you with a diverse selection of similar profiles, expanding your choices and opening up new possibilities.
Example: Let's say you're targeting influencers in the beauty niche. With our AI-powered lookalike lists, you'll discover all influencers with similar expertise, ensuring a stronger affinity and engagement with your campaign.
To make influencer discovery even smoother, we've introduced highlighted lists that focus on the specific parameters you've applied. These lists make it easy for you to explore more influencers within your target criteria.
Example: Suppose you're looking for influencers an audience with a 25-34 age and interested in fitness. Our highlighted lists will showcase influencers who share similar audience age, allowing you to tap into a highly targeted audience interested in beauty products and trends.
Faster check and stronger affinity for your campaign!
If you include a geographical parameter in your search, it becomes a requirement for the lookalike lists as well. This means you can effortlessly find influencers located in the same city or country as your target audience, maximizing local relevance and effectiveness.
Example: If you're running a location-specific campaign for a restaurant chain, our AI-powered lookalike lists will help you identify influencers who have a similar geographical reach (in the same city), allowing you to connect with local food enthusiasts and drive foot traffic to your establishments.
Are you curious to experience the power of AI-powered lookalike influencer lists? The best part is that it's available for free to all Roundabout platform users, with no additional costs. Sign up now to discover influencers who align perfectly with your brand and captivate your target audience.